The year 2017 witnessed Prada's continued exploration of its multifaceted identity, showcasing a captivating range of styles across its men's and women's collections. From the layered architectural sets of its runway shows to the meticulously curated lookbooks, the brand delivered a compelling narrative throughout the year, reflecting both a commitment to its heritage and a forward-thinking approach to contemporary fashion. This article delves into the key aspects of the Prada Lookbooks from 2017, analyzing the distinct aesthetics and influences present in each collection.
SS 2017 Womenswear: A Layered Architectural Landscape
The Spring Summer 2017 womenswear collection, presented amidst a striking set designed by AMO, established the year's overarching theme of architectural layering. AMO's design, conceived as "a stratification of architectures," created a visually arresting environment that mirrored the complexity and depth of the clothing itself. This wasn't simply a backdrop; it was an integral part of the collection's narrative, emphasizing the interplay of textures, volumes, and silhouettes. The collection itself showcased a fascinating blend of seemingly disparate elements. Think delicate floral prints juxtaposed with sharp tailoring, flowing fabrics contrasted with structured shapes. The color palette was equally diverse, ranging from soft pastels to bold, vibrant hues. The lookbook for this collection, while not explicitly released as a single, unified document, is implied through the various photographic spreads that accompanied the runway show and subsequent press releases. These images captured the essence of the collection, highlighting the garments' intricate details and the overall mood of sophisticated yet playful femininity. The layering evident in the set design translated directly to the clothing itself, with pieces designed to be mixed and matched, creating a sense of individual expression and personal style. Analysis of this collection reveals Prada's skill in creating a cohesive narrative through both the presentation and the garments themselves, establishing a strong foundation for the rest of the year's offerings. The 49 looks from the Spring 2017 show, as documented and widely circulated, showcased this diversity and the mastery of layering techniques.
SS 2017 Men’s and Women’s: A Shared Aesthetic Language
While the Spring Summer 2017 collections for men and women were presented separately, they shared a surprising amount of stylistic DNA. The architectural influences seen in the women's collection found echoes in the men's, albeit translated into a more masculine vocabulary. Structured jackets, sharp lines, and a focus on quality materials were key elements. However, the men's collection also incorporated a playful, almost ironic twist, with unexpected color combinations and subtle details that prevented it from becoming overly austere. The shared aesthetic language across genders suggests a deliberate strategy by Prada to explore the fluidity of style and the blurring of traditional gender boundaries. Unfortunately, a dedicated lookbook explicitly combining the men's and women's SS17 collections is not readily available as a singular published piece. However, the individual looks from both collections, when considered together, reveal a consistent underlying philosophy and a subtle dialogue between the masculine and feminine expressions of the Prada aesthetic. This reinforces the idea that the brand was actively exploring new ways to define and redefine fashion identity within the context of its own established heritage.
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